Steve Romero is a creative strategist with senior-level director experience managing teams and data. On the creative side, Steve has over 20 years of experience in advertising, branding, design, and web development. On the marketing side, Steve has over 15 years working with local and global companies to drive growth through thought leadership, cross-functional collaboration, and the regular achievement of key performance indicators. Have a look at some of his successes and the skills/KPIs utilized, then reach out to see what Steve can do for you.
eco-pan Digital Marketing
Result: Increased digital media orders 2400% while decreasing budget 17.8% over a 1-year period.
Skills/KPIs utilized: Budget management, CAC, creative direction, content creation, conversion rate, CPA, CPL, CSS, design, email marketing, GoogleAds, Google Analytics, Google Tag Manager, HTML, Mailchimp CRM, landing pages, LTV, MQLs, LinkedIn ad campaigns, SQLs, traffic-to-lead ratio, video ads.
Hallmark Communities Campaign
Result: Increased SQLs 32% and web visitors by 22% with "Life happens in our communities" campaign over a 6-month period.
Skills/KPIs utilized: Call tracking, creative direction, content creation, conversion rate, CPA, CPL, design, GoogleAds, Google Analytics, Google Tag Manager, MQLs, social media ad campaigns (Instagram, Meta, YouTube), SQLs, traffic-to-lead ratio, video ads.
Pala Mesa Resort Campaign
Result: Achieved ROAS of 9:1 with "Get away to it all" campaign over a 9-month period.
Skills/KPIs utilized: Call tracking, creative direction, content creation, conversion rate, CPA, CPL, design, GoogleAds, Google Analytics, Google Tag Manager, MQLs, social media ad campaigns (Instagram, LinkedIn, Meta), SQLs, traffic-to-lead ratio.
rugged depot email marketing
Result: Increased email click-through 282% with an ROI of 1247% (12:1) in the first three months of account acquisition.
Skills/KPIs utilized: Content creation, conversion rate, CPA, CPL, CSS, CTR, Google Analytics, Google Tag Manager, HTML, HubSpot CRM, landing pages, MQLs, open rate, SQLs, traffic-to-lead ratio.
setcom digital Marketing
Result: Developed and managed digital marketing campaigns achieving an average ROI of 843% (8:1).
Skills/KPIs utilized: Budget management, CAC, creative direction, content creation, conversion rate, CPA, CPL, CSS, design, email marketing, GoogleAds, Google Analytics, Google Tag Manager, HTML, HubSpot CRM, landing pages, LTV, MQLs, social media ad campaigns (LinkedIn, Meta, YouTube), SQLs, traffic-to-lead ratio.
skyriver website
Result: Created and managed 300 pages of content, including SEO, driving web-based sales for new customers from 5% to 40%.
Skills/KPIs utilized: CAC, content creation, conversion rate, CPA, CPL, CSS, CTR, Google Analytics, Google Search Console, Google Tag Manager, HTML, landing pages, LTV, MQLs, SEO, SQLs, traffic-to-lead ratio, web development.
